Stocks are edging higher in quiet trading on the eve of the Thanksgiving Day holiday. Late morning action shows the Dow Jones Industrial Average ahead 20 points; the NASDAQ higher by 10 points; and the S&P 500 a one-point gainer.
Following closely on the heels of reassuring reports issued earlier this morning on weekly jobless claims (which fell further during the latest seven-day stretch), personal income (which rose nicely in October), and durable goods orders (which increased by twice the 1.5% rate expected last month), came word that new home sales had increased smartly in October.
The business outlook at natural and organic foods grocer Whole Foods Market, Inc. (WFM) appears cloudy. However, this could provide a good entry point for value-oriented investors. The question investors should ask is whether management will be able to improve business prospects given the mounting competition in the industry. Another question is whether the stock is a good long-term play. We will address these issues by performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.